Amazon SFP
Seller Fulfilled Prime
At Pick Pack Prime, we specialise in seller fulfilled prime (the SFP program), we know what takes to keep the prime badge and we ship thousands of Prime orders everyday.






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Pick Pack Prime ensures Amazon SFP compliance, optimizes metrics, and helps you secure Prime status. Contact us today.
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At PickPackPrime, We keep your products safe and restocked for Amazon as needed. Our flexible fulfillment centers also manage various custom tasks. With us handling your logistics, you can focus on growing your business and achieving your goals.

Seller Fulfilled Prime
Pick Pack Prime recommends SFP for items unsuitable for FBA or Vendor Central, such as large, low-margin, hazardous, or slow-moving products. It’s ideal for multi-channel sellers who want to keep inventory flexible and avoid Amazon’s long-term storage fees. Sell freely across all channels with SFP!
Why Pick Pack Prime for SFP?
We understand Amazon’s strict SFP requirements and have the expertise to help you meet them. Our streamlined fulfillment solutions ensure fast , reliable shipping, keeping your Prime badge secure. With efficient inventory management and multi-channel flexibility, we make SFP work for your business.
Our on-time shipping including first scan is 99%+ meaning we can achieve the metrics set out by Amazon for SFP. Plus we have a track-record to prove this!
Get Buy Shipping via APIOur technology ensures the label is purchased directly from Amazon either on your shipping account or ours. Allowing us to achieve the 98% target set by Amazon for SFP.
Smash the Cancellation RateOur cancellation rate is less than 0.5% as we pro-actively manage inventory to ensure when we go to pick the last unit it is there.
Meet the On-time delivery targetWe only use Amazon approved carriers and we manage them closely to ensure they deliver the service expected for SFP.
Get all the benefits of a Prime badge and ship direct to the end customer from our warehouse. The same benefits of FBA but with more control over your brand.
Clear, Simple PricingAll-inclusive, Amazon-like pricing with no long-term contracts or hidden fees, so you know your costs from day 1.
Amazon is the largest platform in the UKAmazon is the largest ecommerce platform in the UK with over 340 million visitors per month from loyal recurring customers.
Manage all channels through our web portalOur web portal allows you to view live orders across all platforms and manages inventory to prevent you overselling.
🚚 Competitive Shipping Rates
Take advantage of our transparent and competitive shipping rates.
Select your Product Weight below:

For bigger quantities of 100 units per day please contact us for tailored rates
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Optimizing SFP Costs
Amazon Shipping and Evri offer competitive next-day rates for light parcels, while DPD is better for heavier ones. Royal Mail allows direct contract rate integration. Higher SFP volume means lower shipping costs. Warehousing costs vary—own operations include labor and overhead, while 3PLs offer pay-as-you-go pricing for clear cost per unit fulfillment.
FAQ's
Frequently Asked Questions
We specialize in SFP, maintaining a 99% on-time shipping rate and under 0.5% cancellations. Using Amazon-approved carriers and API integration, we meet all SFP metrics. Our transparent pricing ensures no hidden fees or long-term contracts—just reliable fulfillment.
SFP gives you Prime benefits while keeping control of your brand and inventory. Ideal for large, low-margin, or slow-moving items, it lets you sell across multiple channels without relying on Amazon’s warehouses. Enjoy lower shipping rates, better cost management, and protection from A-to-Z claims.
With a 99%+ on-time shipping rate, we exceed Amazon’s SFP standards. Using top Amazon-approved carriers, we ensure fast, reliable deliveries, helping you keep the Prime badge while maintaining control over your brand.
SFP requires next-day tracked delivery at no cost to customers. We help minimize shipping expenses with Amazon’s discounted rates and offer pay-as-you-go warehousing for clear per-unit fulfillment costs. Our transparent pricing ensures healthy margins while maintaining Prime service standards.
Absolutely. We can perform any work request according to your requirements.